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The Kettlebell originated in Russia during the sixteenth century.  Used by Russian farmers for a myriad of reasons, this unique instrument became a favorite fitness tool.  The unique fitness tool gained popularity throughout Russia and by 1948 kettlebell lifting became a national sport.  Shortly thereafter, Olympic teams, military personnel, and special force teams began training with them as part of their own daily exercise regiments.  And over the last decade, many athletes and famous people throughout the world have started using them as part of their daily workout routines. Using a kettlebell as part of an exercise routine has many benefits.  From improving posture and assisting with weight loss to conditioning the body, developing more muscle strength and increasing flexibility, … Continue reading →

A career as a Personal Trainer is one of great privilege, reward and immense satisfaction but its not all glitz and glamour. Achieving the qualifications is the easy part, the hard work starts once you are qualified. Ask most people what they think of Personal Trainers and it doesn’t take a great deal of imagination to anticipate their response! The modern day Personal Trainer has to overcome these old stereotypes and set a new standard, one that conveys an image of professionalism, passion, enthusiasm, care and competency. Prospective clients need assurance and confidence that their Personal Trainer can meet their needs and solve their problems. All great businesses have the same thing in common; they are the solution to people’s … Continue reading →

Self myofacial release is a technique typically used to increase the flexibility of muscles that have become tight or hypotonic. Occasionally referred to as ‘self myofacial therapy’ (SMT) or simply ‘foam rolling’, this technique primarily focuses on the pliability of the muscle’s connective tissues and the neuromuscular aspects of flexibility. As a result of regular and daily use, tiny knots or ‘adhesions’ form within the muscle which impede the muscle’s flexibility and create tender points along the length of the muscle fibres. These adhesions form within the muscle during the repair and recovery process; primarily made from ‘scar tissue’, adhesions are inelastic and therefore make the muscle less flexible. Foam rolling techniques are used to locate these adhesions along the … Continue reading →

e-learning is a flexible and interactive approach to learning which utilises technological advances to ensure that you get the most out of your training course. Most e-learning courses are delivered through a website but can also be presented in other formats, including: Training manuals and books Television and radio broadcasts Audiobooks Digital information leaflets Video conferencing Community forums Social media Podcasts In a world that moves at lightening speeds, the conventional approach to learning (books, manuals, worksheets and assignments) no longer agrees with a lot of learners. Society has changed so much over the past decade and has become addicted to information, advice, quotations and support at the click of a mouse- so why should learning be any different? e-learning … Continue reading →

In the last articles we introduced the importance of individuality and how you need to be creative, unique and stand out from your competitors whilst simultaneously forming an extraordinary level of rapport with your clients. So, now that we are agreed that there are lessons to be learned from Starbucks, let’s take a look at principle 2. Principle 2: Detail Starbucks understands that a superior product is not a magic key to eternal success and that it must also pay close attention to every other aspect of its business, no matter how insignificant or trivial it may seem. In fact it was Howard Schultz, Starbuck’s Chief Executive who used the phrase “retail is detail” to his fellow staff and directors. … Continue reading →