News

Marketing in all its forms is crucial if you want to make an impact in the fitness world. Advertising and marketing are no longer about talking at people, selling yourself and shouting into a black hole. Social media lets you truly engage with your clients, customers and prospects, listening to them and delivering exactly what they want. Do you blog, have a Facebook business page or fan page, use Twitter or have a youtube account? Here are some dos and don’ts when it comes to using social media for marketing. Choose Your Tools Wisely There’s no need to use every form of social media out there. In fact, you’ll waste a lot of precious time and effort if you try … Continue reading →

Whether you’re new to the fitness industry or have been around for a while, you’ll know how competitive and crowded this market can be at times. When you decided to become a Personal Trainer, you chose to join a tough industry and one which will initially require some hard work, initiative and resiliance. But no doubt you made that decision because you’re truly passionate about helping people reach their goals, educating them in health and fitness and seeing positive changes in your clients. So how can you create business referral opportunities in such a fast-moving and busy industry? Here are some great ideas you can put into action. Networking Groups There are lots of networking groups out there to choose … Continue reading →

At this truly chilly time of year, it’s tempting to let clients head indoors to carry out their training. But what should you do if your niche is in outdoor training, bootcamps or endurance-style cardio training? Perhaps you train runners, triathletes or cyclists? Or maybe you don’t have access to gym or studio space. Clearly you can not let bad weather and sub-zero temperatures put a freeze on your income. So let’s look at how to keep your clients training even when they might prefer to hibernate! Use the Light It goes without saying, but safety has to come first and your duty of care towards clients is more important than ever at this time of year. So, schedule training … Continue reading →

Do you blog? If your goal is to become a well-known, successful name in the crowded fitness industry, there’s every reason to blog regularly and consistently. Blogging is still seen as some to be a dark art or a skill which only certain people possess. The truth is, if you can talk with passion about your specialism (which all of you can), then you can blog. Here’s why, when and how to become a success fitness industry blogger.  Why should fit pros blog? Blogging positions you as an expert in your field, a go-to person whose name is at the forefront of everyone’s mind. You need to strive for “top of mind awareness”, and blogging is a great tool to … Continue reading →

The 24 hour a day hi-tech, low budget Gym Group has recently been trialling a virtual fitness instructor programme in their Pilates sessions. In these sessions, class participants are instructed by a virtual Pilates instructor, who is projected onto the wall of the dance/aerobic studio. These virtual sessions are not live programmes in which the instructor can observe the class and their exercise technique; rather, they are pre-recorded sessions that are presented to participants in much the same way as one might play an exercise video at home. Instead of following the video in isolation however, class followers engage in the Pilates session alongside other health club members. John Treharne, the CEO of the Gym Group states “our low cost … Continue reading →