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In the last articles we introduced the importance of individuality and how you need to be creative, unique and stand out from your competitors whilst simultaneously forming an extraordinary level of rapport with your clients. So, now that we are agreed that there are lessons to be learned from Starbucks, let’s take a look at principle 2.  Principle 2: Detail Starbucks understands that a superior product is not a magic key to eternal success and that it must also pay close attention to every other aspect of its business, no matter how insignificant or trivial it may seem. In fact it was Howard Schultz, Starbuck’s Chief Executive who used the phrase “retail is detail” to his fellow staff and directors.... more info

e-learning is a flexible and interactive approach to learning which utilises technological advances to ensure that you get the most out of your training course. Most e-learning courses are delivered through a website but can also be presented in other formats, including: Training manuals and books Television and radio broadcasts Audiobooks Digital information leaflets Video conferencing Community forums Social media Podcasts In a world that moves at lightening speeds, the conventional approach to learning (books, manuals, worksheets and assignments) no longer agrees with a lot of learners. Society has changed so much over the past decade and has become addicted to information, advice, quotations and support at the click of a mouse- so why should learning be any different? e-learning does exactly this and also includes the following benefits: Learn when and where you want Work at your own pace Work around your current commitments Get instant feedback on your progress Reduced travel costs to your place of study Repeat work when required with little-no time and cost implication Visually rich illustrations and media help to maximise your understanding A high quality e-learning course should provide you with information via a range of mediums and should not over- rely on one technique.... more info

Right now you are probably a little confused about the title of this article and are wondering how Starbucks could possibly help your career as a Personal Trainer? Starbucks doesn’t provide any training, resources or funding for Personal Trainers and many of their products aren’t even that healthy, so how can Starbucks make a difference to your Personal Training business? The answer is simple, Starbucks is currently one of the most successful organisations in the global marketplace and has managed to establish itself in over 150,000 locations and without franchising! Anyone can see that this company has revolutionised the way we all drink coffee but Starbucks has actually done more than that! Starbucks has also revolutionised the level and quality of service we demand from retailers rendering anything less a huge disappointment.... more info

So you’ve just qualified as a personal trainer. You’re feeling excited about starting your career but you’re new. You’ve not got any clients yet. Nobody knows you or what you can do. You have no reputation preceding you; no track record. You’ve got to start selling yourself and you have to find ways of building your credibility. The temptation is to seek ways to increase your credentials rather than your credibility. It’s very common for personal trainers to focus on acquiring more and more qualifications in the belief that this will increase their credibility and, in turn, make them more successful. These qualifications are used as evidence of their ability; of their worthiness as professionals.... more info