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So you’ve just qualified as a personal trainer. You’re feeling excited about starting your career but you’re new. You’ve not got any clients yet. Nobody knows you or what you can do. You have no reputation preceding you; no track record. You’ve got to start selling yourself and you have to find ways of building your credibility. The temptation is to seek ways to increase your credentials rather than your credibility. It’s very common for personal trainers to focus on acquiring more and more qualifications in the belief that this will increase their credibility and, in turn, make them more successful. These qualifications are used as evidence of their ability; of their worthiness as professionals.... more info

Have you ever wondered why there are some personal trainers out there with hugely successful businesses but many more who are seriously struggling to make it work? The good news is that success is never just due to chance or good luck. Success in anything comes about by consistently working towards a clear goal using the best knowledge, skills and strategies available. Would you love to discover the business steps that the most successful personal trainers out there today are applying so that you too can start building the foundations for your own successful personal training business? Below are seven of the biggest mistakes that personal trainers make; mistakes that limit the flow of clients, limit your income, limit your freedom and make the challenge of building a successful business out of personal training far greater than it needs to be.... more info

If you’re a personal trainer with a strong desire for more clients but an equally strong dislike of sales and marketing, then you must pay attention to this strategy. The usual approach used by personal trainers to getting clients is to use the one-step sales strategy. This relies on complete strangers becoming full paying clients in just one step which is a risky strategy. It results in lots of rejections and a lot of wasted time doing free consultations and sessions without converting them into paying clients. This strategy also requires you to be a highly accomplished sales person. Let’s face it, the majority of personal trainers don’t relish the sales aspect of their profession and few would describe themselves as sales masters.... more info