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A career as a Personal Trainer is one of great privilege, reward and immense satisfaction but its not all glitz and glamour. Achieving the qualifications is the easy part, the hard work starts once you are qualified. Ask most people what they think of Personal Trainers and it doesn’t take a great deal of imagination to anticipate their response! The modern day Personal Trainer has to overcome these old stereotypes and set a new standard, one that conveys an image of professionalism, passion, enthusiasm, care and competency. Prospective clients need assurance and confidence that their Personal Trainer can meet their needs and solve their problems. All great businesses have the same thing in common; they are the solution to people’s problems and Personal Training is no different.... more info

A career in the health and fitness industry is one of great fun and reward. The opportunities for qualified Fitness Instructors and Personal Trainers are no longer confined to the gym floor and are literally endless. In this brief article we will discuss the role of a ‘Fitness Instructor’ on board a cruise liner. The amenities offered onboard cruise ships are vast and include a range of health, fitness and sporting facilities. While many guests will want to spend the majority of their time relaxing, it is also important for passengers to be able to leave the ship feeling energised and invigorated. Thus the Fitness Instructor’s role onboard the ship is to motivate the passengers to remain active, and to ensure that they do so in a safe and effective manner.... more info

In the last articles we introduced the importance of individuality and how you need to be creative, unique and stand out from your competitors whilst simultaneously forming an extraordinary level of rapport with your clients. So, now that we are agreed that there are lessons to be learned from Starbucks, let’s take a look at principle 2.  Principle 2: Detail Starbucks understands that a superior product is not a magic key to eternal success and that it must also pay close attention to every other aspect of its business, no matter how insignificant or trivial it may seem. In fact it was Howard Schultz, Starbuck’s Chief Executive who used the phrase “retail is detail” to his fellow staff and directors.... more info

e-learning is a flexible and interactive approach to learning which utilises technological advances to ensure that you get the most out of your training course. Most e-learning courses are delivered through a website but can also be presented in other formats, including: Training manuals and books Television and radio broadcasts Audiobooks Digital information leaflets Video conferencing Community forums Social media Podcasts In a world that moves at lightening speeds, the conventional approach to learning (books, manuals, worksheets and assignments) no longer agrees with a lot of learners. Society has changed so much over the past decade and has become addicted to information, advice, quotations and support at the click of a mouse- so why should learning be any different? e-learning does exactly this and also includes the following benefits: Learn when and where you want Work at your own pace Work around your current commitments Get instant feedback on your progress Reduced travel costs to your place of study Repeat work when required with little-no time and cost implication Visually rich illustrations and media help to maximise your understanding A high quality e-learning course should provide you with information via a range of mediums and should not over- rely on one technique.... more info

Right now you are probably a little confused about the title of this article and are wondering how Starbucks could possibly help your career as a Personal Trainer? Starbucks doesn’t provide any training, resources or funding for Personal Trainers and many of their products aren’t even that healthy, so how can Starbucks make a difference to your Personal Training business? The answer is simple, Starbucks is currently one of the most successful organisations in the global marketplace and has managed to establish itself in over 150,000 locations and without franchising! Anyone can see that this company has revolutionised the way we all drink coffee but Starbucks has actually done more than that! Starbucks has also revolutionised the level and quality of service we demand from retailers rendering anything less a huge disappointment.... more info